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WHSmith Reimagined

WHSmith has been a staple of the British high-street for over 225 years. The company started out life as a newsagent and bookseller, but nowadays the WHSmith brand has expanded into other areas of retail, with over 1700 stores worldwide, including a presence in over 100 airports and 30 countries outside the UK.

For this project, I wanted to re-imagine the WHSmith brand, giving their high-street presence a more friendly, welcoming feel whilst keeping hold of the heritage that has made them such a mainstay of British retail.

Brand identity

Logo Design



01 Logo and Graphics.jpg
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02 Shop Front.jpg
03 Macbook.jpg
02 Billboard.jpg
05 Stationery.jpg
04 Lorry 2 copy.jpg
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